Visual identity

This guide outlines the new identity strategy to be adhered to across all relevant media produced by the Center.

Main Logo

The logo is characterized by simplicity and clarity to create positive and clear meanings for the recipient, including a distinctive and radiant color gradient that expresses the vitality represented in the emergence of energy and its progression to higher efficiency.

Colored

Logo in primary colors

White

logo in white color

Main Colors

The center's identity contains balanced distinctive colors that connect all parts of the identity, the main color palette includes two main colors used in main titles and texts.

C64 M55 Y22 K27

R89 G90 B92

#595A5C

C82 M36 Y69 K22

R45 G109 B90

#2C6E59

Secondary Colors

The secondary color palette includes five colors used in subheadings, numbers, symbols, and other uses.

C83 M29 Y76 K14

R41 G125 B89

#287D5A

C82 M29 Y76 K4

R43 G148 B70

#2A9546

C56 M8 Y100 K0

R128 G182 B65

#80B641

C33 M2 Y99 K0

R184 G208 B99

#B7CF35

C16 M4 Y99 K0

R204 G204 B49

#E0E31F

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